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eBOOK DYNASTY: AUTHOR FEATURES: Keith Parker
   

This creatively designed handbook, Business for the Beginner: A Resource Guide to Business Ideas and Concepts, is in both English and Chinese. It will help those who want to learn and conduct business to understand basic business terms and their meanings. It will also help them to advance their knowledge in how to do business.

Topics covered in this handbook include Public and Private Sector Enterprises, Business Strategies, Decision Making, Marketing, Human Resources Management (HRM), Business Accounting (basic, explainable maths and formulas), Employee Empowerment, Operations Management, and many others. In short, Business for the Beginner is designed for those aspiring to the kind of business tactics that can help them and their companies to achieve the goals they want.

  • Book Title: Business for the Beginner: A Resource Guide to Business Ideas and Concepts
  • Author: Keith Parker
  • Chinese eBook Translator: Christine Sun
  • Chinese eBook Publisher: Taiwan.com.au Portal / eBook Dynasty, February 2014
  • Languages: Traditional Chinese / English, Simplified Chinese / English
  • Formats: PDF (horizontal)
  • Chinese eBook Sample Reading

About Keith Parker:

Keith Parker is the Business Director for LK Business Communication Specialists, Beijing Office. He has over eight years of experience in academic management, teaching and training in the higher education, training and development sectors in the U.S., China and South Korea. He has delivered training courses, workshops, seminars and lectures to learners of all abilities and from varied cultural backgrounds across a broad range of subjects, including both academic and soft skills training.

Keith's experience in lecturing and delivering training courses in business subjects include marketing and consumer behavior, organizational behavior, change management and leadership, human resources management, managing international business, interpersonal skills, and business communication. In addition, he has conducted numerous corporate training courses and workshops to learners from varied professions and industries from multinational companies.

More importantly, Keith believes that learning English in a business environment will help to close the gap between cultures, as well as enhancing knowledge to staff members so that they can understand how to do business better not only in their own country but also overseas. As the world becomes more globalized, it is extremely important to help each other in language so that the channels of communication can remain positive, open and interlinked.

 

   
eBook Dynasty: Recipient of Victoria's Multicultural Award for Excellence (Australia)
 
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