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Other Online Courses:
 
Introduction to Translation
 
Working with/as a Professional Translator to Explore Global Markets
   

eBook Dynasty: Online Course: "Introduction to Independent Publishing"

 

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Introduction

This is the era of authorpreneurship. In addition to working with traditional publishers, aspiring, emerging and established authors now have the choice of independent publishing and taking 100% control of the production, distribution and sales of their intellectual properties, in as many formats and markets as possible.

In the "Introduction to Independent Publishing" online course, the instructor, Dr Christine Yunn-Yu Sun, will utilise her 10 years of experiences as an independent publisher of digital and print books in English and Chinese languages to illustrate the importance of independent publishing being acknowledged as a mindset and operated as a business.

Participants in this course will gain in-depth knowledge and skills in publishing and distributing their literary works independently and globally, using IngramSpark's digital and print-on-demand services as an example. They will also discuss the challenges and triumphs in building author platforms, working with editors, illustrators, cover designers and even translators, creating multiple digital and print formats, and the tricks of trade in engaging local and global markets.

 

Course Structure & Learning Outcomes

"Introduction to Independent Publishing" is a self-paced course, consisting of six one-hour online sessions, using text-and-image-oriented web pages and YouTube videos, with written assignments and discussions via email.

Aspiring authors will learn the nature and significance of independent publishing, including the challenges and triumphs of being an authorpreneur.

Emerging and established authors will learn of options to promote their books locally and globally, diversify their income, and take 100% artistic control of the publication, distribution and sales of their books.

 

Course Outline

Sessions Topics
   
Introduction Explaining the course and who it is designed for, its focus on sharing insights and precious lessons gained from the industry, and its ultimate goals. The instructor and the participants get to know each other.
   
Independent Publishing as a Business (1) Know Your Market, (2) MVP vs MMP, (3) Managing Time and Resources. i.e. Applying entrepreneurial skills and practices to the management of publishing process and expectations.
   
Author Platform (1) Blog and/or Website, (2) Social Media, (3) Consistency, Continuity, Courtesy. These are explained using examples and anecdotes from real author platforms. Further reading materials are provided.
   
Publishing Essentials (1) Editing, (2) Synopsis and Author Bio, (3) Metadata, ISBNs, Blurbs. Considerable emphasis is on hands-on practices and case studies of real examples, with results assessed and discussed on an one-on-one basis.
   
Digital vs Print Book (1) Formats, Platforms, Prices, (2) Hybrid Publishing. i.e. A sharing of experiences and insights from the industry, using IngramSpark as an example. Also shared are lessons learned from authors, publishers and other professional translators.
   
Cover and Interior Design (1) Working with Professionals, (2) DIY Principles. Considerable emphasis is on hands-on practices and case studies of real examples, with results assessed and discussed on an one-on-one basis.
   
Business Assessment (1) Managing Expectations, (2) Networking, (3) Possibilities of Expansion. A sharing of experiences and insights from the industry. Also shared are lessons learned from authors, publishers and other professional translators.
   
Conclusion Summary and Evaluation of the Course. Participants are invited to give feedback on how the course can be improved to meet their needs.

 

Course Fee

The fee for the "Introduction to Independent Publishing" online course is US$299.

Inquiries: contact@ebookdynasty.net

 

About the Instructor

Born in Taiwan and now based in Australia, Dr Christine Yunn-Yu Sun is a writer, translator, reader, reviewer, journalist, independent scholar, and publisher of digital and print books in English and Chinese languages.

 

Supported By

The design, development and delivery of the "Introduction to Translation" online course has been assisted by the Australian Government through the Australia Council, its arts funding and advisory body.

 

Delivered By

Established in Melbourne in June 2012, eBook Dynasty is an Australian publisher of digital and print books in English and Chinese languages. We assist emerging and established English-language authors, literary agents and publishers to promote their titles to the Chinese World. We also help Chinese-language writers promote their writings to the English World.

 

 
 

eBook Dynasty: Recipient of Victoria's Multicultural Award for Excellence

- Victorian Multicultural Marketing Award (Australia)

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